JERN Financials Ltd

Financial education and programmes

Financial Education People Can Actually Use

Engaging workshops and programmes that turn profit, pricing, cash flow and financial reports into practical decisions founders can make in their businesses.

Book Esther for a Programme

4.6 / 5founder rating for content
4.7 / 5founder rating for delivery
Practical and jargon-freebuilt around the audience in the room

“I’m just not a numbers person.”

Very often, the problem is not the person. It is how finance has been explained.

Founders can be brilliant at what they do and still feel that cash flow, pricing and profit are subjects they should somehow understand without anyone properly teaching them.

Esther turns finance into plain-English examples, useful questions and actions people can apply immediately. The aim is not to impress an audience with terminology. It is to help them leave thinking: “I understand this now—and I know what I’m going to do differently.”

Every programme is shaped around its founders

A business started three months ago needs something different from a founder turning over £500,000 who cannot understand why there is never enough cash.

We learn who is in the room, where they are in their journey and what your programme needs them to achieve—then build the session around them.

Who Esther works with

For organisations supporting entrepreneurs and small businesses

Esther Kyesimira delivering a cash-flow workshop for business owners
Councils and local authorities
Universities and enterprise teams
Accelerators and incubators
Founder programmes
Underrepresented entrepreneur initiatives
Corporate and community programmes

Popular session themes

Finance connected to real business decisions

Know Your Numbers

Revenue, gross profit, overheads, cash and profit—plus what those numbers are actually telling the founder about recruitment, pay, growth and performance.

Cash Flow

How money moves through the business, why profit does not guarantee cash and what founders can change about invoicing, payment timing and tax reserves.

Pricing With Confidence

The costs, time, capacity, margin and value sitting behind a price—because making more sales at the wrong price is often just becoming busier.

Digital Finance Without the Jargon

How cloud software, document capture, automated invoicing and payment tools can reduce admin and improve financial visibility.

Digital finance, made practical

Technology should give founders more control—not another system to fear

Esther shows people how tools such as Xero can reduce admin, improve visibility and make everyday financial tasks easier. The teaching always starts with the business decision, then introduces the technology that supports it.

Participants leave understanding not only what to click, but why it matters and how the information can help them price, plan and manage cash with more confidence.

Esther Kyesimira delivering a Xero workshop

Practical outcomes matter

What changes in the business afterwards?

Confidence matters, but the goal is for that confidence to lead to action.

Review prices using real costs and margins
Start separating money for tax
Build a practical cash-flow forecast
Set up automatic payment reminders
Understand gross margin for the first time
Open and use reports they previously avoided

Experience trusted by founder-support organisations

Workshops shaped around the people in the room

Esther has delivered workshops or supported business owners through programmes connected with Hatch Enterprise, Enterprise Nation, Goldsmiths, University of London and Foundervine.

Foundervine & Lloyds – Breakthrough Programme Facilitator
Foundervine lists Esther Kyesimira FCCA, Founder of JERN Financials, as an expert facilitator for its Breakthrough programme, delivered in collaboration with Lloyds Business & Commercial. Esther helps founders strengthen pricing, cash flow and financial systems so they can build sustainable, profitable businesses with confidence.

View Foundervine programme View LinkedIn announcement

Watch Esther in action

Practical finance workshops with Enterprise Nation

Watch Esther turn important financial concepts into clear, practical actions. These on-demand sessions help business owners understand the numbers behind profit, cash flow and getting paid.

Key Numbers Every Business Owner Should Understand

Understand the difference between turnover, profit and cash flow, the three numbers to review each month and common mistakes that weaken financial control.

Watch the Key Numbers workshop

Stop the Payment Delays: Choose a Better Way to Get Paid

Explore the main ways businesses receive payments, how payment methods and fees affect profit, and practical steps for reducing delays and protecting cash flow.

Watch the Payment Delays workshop

What founders say

Making a difficult subject feel simple

“One of the strongest finance sessions we’ve had across our Incubator programme.”

Hatch Enterprise

Founder feedback included: “Most useful session yet!” and “She was so good at explaining things.” Hatch subsequently added Esther and the session feedback to its shared list of external experts for future programmes.

4.6 / 5 Content4.7 / 5 Delivery

Flexible delivery

Built for your programme and audience

Sessions can stand alone or form part of a wider entrepreneurship programme. Delivery can be tailored to improving financial resilience, business survival and growth, digital adoption or better commercial decision-making.

Interactive workshopsWebinarsMasterclassesProgramme modulesFounder clinicsPanel discussionsKeynotesTailored programmes

Let’s make finance something founders can use

Tell Esther what you want people to understand—and what you want them to do differently

Whether you run an accelerator, university initiative, council programme, business event or founder community, Esther will shape the content around your audience and the outcomes that matter.

Book Esther for Media, Speaking & Programmes

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